role
time line
The Ask
Blankverse started in 2020, mid-pandemic, as a response to the textile waste and environmental damage caused by the fashion industry. I wanted to build a brand that made sustainability accessible without compromising design, quality, or price. The challenge was clear: how do you convince people to care about sustainability without preaching, and how do you stand out in a saturated industry built on hype?
The Design
Blankverse was built on a clear philosophy: function, clarity, and intention. Our creative direction followed one principle—forward fashion for a better world. We applied this through the 3R framework: Retrieve — sourcing surplus materials and textile waste from certified mills Reuse — recycling them into high-quality, lower-impact fibers Reimagine — designing garments that were sustainable, wearable, and culturally relevant The aesthetic was minimal, elevated, and designed to integrate into real wardrobes without sacrificing values or taste.
the development
As founder, I led every part of the business—product design, sourcing, e-commerce, creative campaigns, and retail partnerships. We grew Blankverse into a national brand, stocked by Hudson’s Bay and Winners, and featured on Cityline and ONE37pm. As demand increased, I expanded into consulting, providing end-to-end design and production for brands like Peter England, Finn Flare, and government clients including Dubai Police. Blankverse wasn’t built for hype. It was built on values. Clear, intentional, and made to last.
the takeaway
Blankverse grew into more than a brand. It became proof that good design, backed by sustainable practice and brand clarity, can break through in a saturated market. It taught me how to lead, how to convert, and how to stay grounded in mission while building something that lasts.