role
time line
The Ask
PS43 (Pascal Siakam’s foundation) and DMZ launched a new EdTech accelerator supporting early-stage startups across North America. They needed a campaign identity that felt credible to founders, exciting to educators, and inspiring to underserved communities. I was brought in to lead the creative direction—from visual concept to execution.
The Design
PS43 (Pascal Siakam’s foundation) and DMZ launched a new EdTech accelerator supporting early-stage startups across North America. They needed a campaign identity that felt credible to founders, exciting to educators, and inspiring to underserved communities. I was brought in to lead the creative direction—from visual concept to execution.
the development
My approach was grounded in emotional clarity and real-world usability. Every design decision was made to feel accessible but elevated. I worked cross-functionally with internal teams, devs, and leadership to ensure the visuals weren’t just eye-catching. They were conversion-ready, scalable, and aligned with the program’s impact goals.
the takeaway
The campaign generated over 50,000+ impressions and led to a significant spike in EdTech Engine applications. It expanded awareness, deepened trust, and reinforced DMZ and PS43’s shared vision of reshaping the future of education, starting with the communities that need it most.